Site Analytics is often left to last when developing a new website. However without tracking how visitors behave on your site your left in the dark. You have no way of knowing which marketing activity is working or if a recent development change has killed or increased your traffic.
HarperSEO can implement full cross-device site tracking for your domain/s, or audit and fix existing set-ups. We can also interrogate and analyse the data collected, and report findings and observations. This can help you increase on-site engagement metrics and overall traffic from quality audiences.
We have experience of setting up and analysing site performance from small (~500 visits p/m) to large (~7 million visits p/m). We can build out structured funnels to identify drop-offs from user journeys, which traffic sources attribute the most towards revenue and much more.
We can also help your business consolidate its third party tags. This can help with improving site speed, higher accuracy tracking, easier auditing of tags and easy internal management.
To find out more about any of these services or any other search marketing queries please contact us.